Branding Project: Ruby & Ray

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Working with Aimee on the new branding for Ruby & Ray was such an exciting project. Ruby & Ray is an online clothing boutique that provides young professionals with high quality, affordable, and on trend fashion. To achieve this look and feel of the brand, the logo needed to be approachable, but clean and timeless, to mirror the classic designs offered. It also needed to be a good balance of masculine and feminine since the boutique is named after Aimee’s grandparents, and the brand appeals to both men and women. I came up with a number of initial concepts that encompassed classic typography paired with a more feminine flair.

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In the end, we tied the script font together using an illustrative ampersand that serves as a main focal point within the logo. We then broke the logo down and also developed a monogram based on the two R’s. The charcoal gray in the color pallet provides a nice masculine balance. It’s always exciting to see all of the moving parts come together at the end to round out the brand and really take it to the next level.

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